Digital Marketing and Strategy

Digital Marketing and Strategy

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Legal – Our Agreement
  Content Disclaimer   External links disclaimer   Fitness disclaimer   Affiliate disclaimer   Contact Us Cookies Policy   What are cookies   How Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge uses cookies   Essential cookies.   Third-party cookies   What...
Case Studies
Here are some case studies. It might help you know who I work for and what type of work I do. I have spent most of my career involved with Information Technologies, Non for profits and...
Consulting
Book your first hour Free Entrepreneur Digital Marketing Consulting To keep me on my toes I am giving away an hour of my free time, as small business consulting, to those small businesses that need...

Legal – Our Agreement

 

Content

Disclaimer

  External links disclaimer

  Fitness disclaimer

  Affiliate disclaimer

  Contact Us

Cookies Policy

  What are cookies

  How Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge uses cookies

  Essential cookies.

  Third-party cookies

  What are your choices regarding cookies

  Where can your find more information about cookies

 Contact Us

Terms of Use

  Terms of Use (“Terms”)

  Purchases

  Termination

  Content

  Links To Other Web Sites

  Changes

  Contact Us

Privacy Policy

  Information Collection And Use

  Log Data

  Communications

  Cookies

  Security

  Changes To This Privacy Policy

  Contact Us

Disclaimer


Last updated: 18th July 2017

The information contained on RyanNiccolls.com website is for general information purposes only. Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge assumes no responsibility for errors or omissions in the contents on the Service.

In no event shall Ryan Niccolls Consulting, trading as Digital Marketing and Strategy be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence or other tort, arising out of or in connection with the use of the Service or the contents of the Service.

Ryan Niccolls Consulting, trading as Digital Marketing and Strategy reserves the right to make additions, deletions, or modification to the contents or the Service at any time without prior notice.

Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge does not warrant that the website is free of viruses or other harmful components.

External links disclaimer

RyanNiccolls.com website may contain links to external websites that are not provided or maintained by or in any way affiliated with Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge.

Please note that Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge does not guarantee the accuracy, relevance, timeliness, or completeness of any information on these external websites.

Fitness disclaimer

This website offers health, fitness and nutritional information and is designed for educational purposes only. You should not rely on this information as a substitute for, nor does it replace, professional medical advice, diagnosis, or treatment.

Affiliate disclaimer

This affiliate disclosure details the affiliate relationships of Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge with other companies and products. Some of the links on are “affiliate links”, a link with a special tracking code.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

Cookies Policy


Last updated: 18th July 2017

Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge uses cookies on RyanNiccolls.com (the “Service”). By using the Service, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

What are cookies

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognise you and make your next visit easier and the Service more useful to you.

Cookies can be “persistent” or “session” cookies.

How Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge uses cookies

When you use and access the Service, we may place a number of cookies files in your web browser.

We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisements delivery, including behavioral advertising.

We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:

Essential cookies.

We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.

Third-party cookies

In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.

What are your choices regarding cookies

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Where can your find more information about cookies

You can learn more about cookies and the following third-party websites:

Contact Us

If you have any questions about this Cookie Policy, please contact us.

Terms of Use


Terms of Use (“Terms”)

Last updated: 18th July 2017

 

Please read these Terms of Use (“Terms”, “Terms of Use”) carefully before using the http://RyanNiccolls.com website operated by Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge.

Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.

By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.

Purchases

If you wish to purchase any product or service made available through the Service (“Purchase”), you may be asked to supply certain information relevant to your Purchase including, without limitation, your personal identifiable information required to process the transaction(s) to ensure you receive the goods that your want and have a legal right in your country to own, barring any limitation of the products availability.

Termination

We may terminate or suspend access to our Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.

All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.

Content

Our Service allows you to post, link, store, share and otherwise make available certain information, text, graphics, videos, or other material (“Content”). You are responsible for the sharing of this information to your audience.

Links To Other Web Sites

Our Service may contain links to third-party web sites or services that are not owned or controlled by Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge.

Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services.

Changes

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material we will try to provide at least 30 days’ notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.

Contact Us

If you have any questions about this Terms, please contact us.

Privacy Policy

Last updated: 18th July 2017

Ryan Niccolls Consulting, trading as Digital Marketing and Strategy Cambridge operates http://RyanNiccolls.com (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.

We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name (“Personal Information”).

Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site (“Log Data”).

This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

In addition, we may use third party services such as Google Analytics, Woopra, HubSpot and that collect, monitor and analyze this data.

Communications

We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that you express an interest in receiving.

Cookies

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Security

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100{14eb6fcf2d1144d781067879d4a54ea28386d543f92f73ba070f8c6d7d586938} secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Changes To This Privacy Policy

This Privacy Policy is effective as of 28th April 2017 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

 

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Case Studies

Here are some case studies. It might help you know who I work for and what type of work I do.

I have spent most of my career involved with Information Technologies, Non for profits and the Web Industry.

My focus is to assist Startups, Charities, Non-Profits and Social Enterprise in “getting found online” in a digital world and making you visible and successful on a crowded web.

case study social media campaign for GoalsUK ryanniccolls.com case studies for Goals UK twitter campaignGOALS UK: Personal Growth Social Enterprise

Wanting to appeal to a wider ‘Everyday audience’, as well as Prisons, NGO, Councils and Corporate Training. I created a look for a twitter social media campaign. The client continues to use his quotes to reach more people.

Areas

  • Twitter Campaigns
  • Website Analytics

 

 

 

 

 

Centra Volunteering: Helping people growth through and in volunteering.

Ten Centra volunteers and the Volunteer manager met at Centra Islington, to look at its online needs. This user centric meeting focussed on two things; the Centra volunteer, current website usage, and suggestions for their online needs.

Areas

  • Social Media Training
  • Building Social Media Team
  • MailChimp Email Training
  • Digital Need Facilitation

Affinity Sutton Portal Internal site architecture design by Ryan Niccolls
Click for larger Umbraco screen

Affinity Sutton: Housing provider and solutions provider.

Working with London Umbraco Gold partner Mento digital, together with the Affinity Sutton Team, I completed their flagship product content architecture. I went on to provide Facebook ad solutions alongside their main content management system.

Areas

  • Consulting on Customer Portal CMS Umbraco
  • Created MailChimp Templates and Customer Campaign
  • Advanced Segmentation
  • Advanced Google Analytics
  • Facebook Campaign

 

 

 

Innesco: An integrated marketing communications agency. Experts in real estate.

I had an amazing time being the go-to person for digital in this multifaceted role, from print to digital, analysis to creativity. It was a good time with an experienced award winning agency.

Areas

Case Studies Innesco Mappic Graphic created by Ryan Niccolls
Click for the larger infographic.
  • Website Design on WordPress
  • MailChimp Email Templates
  • Google Analytics
  • Branding  Infographic

 

 

 

 

 

 

London Borough of Waltham Forest: Volunteering to help LBWF residents.

I worked with the Volunteer Manager to create a scoria media strategy. based on the core goals of the organisation’s volunteering arm. As well as documenting the meeting with Ali the former Walthamstow Mayor, I had a great time live reporting via twitter the #WalthamstowGardenParty.

Areas

  • Social Media Strategy
  • Twitter Management
  • Reporter
  • Graphics Lead

Seo strategies for audio visual content
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Consulting

Book your free consult feel the sunBook your first hour Free Entrepreneur Digital Marketing Consulting

To keep me on my toes I am giving away an hour of my free time, as small business consulting, to those small businesses that need it most. And as a startup and entrepreneur, we see the value in bouncing ideas of each other.
This is essential to solidify good thinking and to spark new ideas.
Book below

 

What others have said about Ryan’s business consulting process

 

business consulting Ryan Niccolls is a Nice guy to do business with. Always willing to go the extra mile.

business consulting Ryan Niccolls shared with us his positivity, creativity and digital communication know-how to boost our social media presence so that we could better celebrate the work of our amazing volunteers and provide them with the tools and skills to collaborate with one another. He pushed himself to take on new responsibilities, welcomed opportunities for personal development and worked brilliantly as part of a team. He is also a very nice bloke, keen to make a positive impact on the people around him and the wider community. We miss him.

 

 

 

 

Entrepreneur and Small Business Consulting

To be honest we all need an understanding ear sometimes. someone who actually understands that you need to speak candidly about a problem to actually think about the solution. And you should include this as part of your business growth and personal growth plan.

Remember this is one of 24 hours we have in a day. So why not use it to sharpen the saw. This is really explained as. If you keep doing something repetitive you will get better slowly. How if you take a little time out to assess and make a component better; this will lead to better gains. There are other definitions of insanity too.

Examples of sharpening the saw, you can do daily.

Eat.
Wash.
Sleep.
Hoover.
Take breaks.
Speak problems aloud.
Draw out a business process.

This hour will help you:

  • Bounce ideas of an entrepreneurial spirit
  • Get straight on a new campaign channel
  • Find clarity on a new website that you are thinking of building
  • Look at again at what you are currently doing on social media
  • Explore email best practices to hep your list grow organically
  • Plan ideas and content that will help you rank and qualify traffic for your SEO efforts.

Always Be Consulting

Free consulting is not for everyone. You may even like it so much that you tell your friends and sign yourself both up to a regular monthly conversation with me.

I am taking on free consulting because the real value is an idea not in the product. The idea has real value, in that is you get unbiased feedback, on how things are going. On how an outsider sees your business. I know that small business needs to show value in everything they do. That’s why I am currently taking on unbilled client work. Book now as you never know when this might end.

What does “pro bono” mean?
From Latin pro bono publico (“for the public good”) – it means doing professional work voluntarily. Unlike “one-off volunteering” e.g. fundraising events, ice bucket challenges, helping homeless people once a year during Christmas, etc. pro bono means using specific professional skills and offering some sort of a regular service.
It is a very big tradition in the legal industry and many top lawyers. Law firms and other professions are rated by the amount and quality of pro bono work they do.
I have benefitted by the great this kind of philanthropy and am now inspired to do more for the public good. Like the many professionals, I grow by leveraging the experience gained to impact as many people as possible.

My Consulting Business Process

You tell me what you expect out of the meeting. For example, this could be an email deliverability problem. It could be that you want to produce an ebook in a niche market and what to make a campaign around it. I tell you what needs to be done. You go away and do it, get someone else to do it, or hire me.

What you can expect from a free consulting session

  1. Book the time in my calendar, at your convenience.
  2. Fill out the short survey anytime before the consult or I can fill out during the session.
  3. Chat about what you are doing online and what you hope to achieve or any other specific problem.
  4. I give some feedback about how you can solve the problem within your capacity.
  5. I follow up with some notes from the meeting by email.
  6. Finally, you decide in your own time to:
    1. Do the work yourself
    2. Hire someone else to carry out the work
    3. Allow me to get the work done for you
  7. You may also choose to book:
    1. A follow-up session
    2. Adhoc strategy sessions
    3. Monthly strategy sessions
    4. Project

 

What you can expect from a paid business consulting

You can expect a detailed tailored easily to use plan. A full day of my time understanding and researching the best solution for your small business. When I analyse your question, I work with you to understand your capabilities and devise a plan. A plan to execute your digital strategy or digital marketing campaign. This is based on a two-way conversation that includes a second round of written and vocal answers. If you have a question about the first draft it’s answered in full. What I don’t want to happen is that you go away with more questions than you had before,

 

If you have a question about the first draft it’s answered in full. What I don’t want to happen is that you go away with more questions than you had before,

The option is always yours. You can go away and execute your plan. You can put it out to tender. You could also have one of my team execute. It’s up to you. Book your free consult

Book now below for your first hour free.



Resources and Tools I use

Website Hosting and Domains

1and1. Having a domain is a foundation of looking professional on the internet. If you intend to be considered as many clients do to be professional. Hosting starts at £11 per year.

Business Cards

Moo business cards. If you are in business, then getting over contact details in a professional manner, is going to be important to you. This link gives you money off your first order. They come in a cool box so you can collect other people’s business cards too. Get 20{14eb6fcf2d1144d781067879d4a54ea28386d543f92f73ba070f8c6d7d586938} off your first order!

Business Phone

GiffGaff runs on the O2 network and provides unlimited data for £20 PCM, with no monthly contract. This is perfect for those who are starting up a business, have variable income and don’t want to take out long contracts. Offer for new accounts is £10 at time posting.

Business email

MailChimp provides a free professional email to users who send up to 2,000 subscribers and 12,000 emails per month. Features include marketing to Facebook and Instagram Ads, free editable Email Templates, Abandoned Cart, and Product recommendations, Marketing Automation and if you have eCommerce free Product recommendations.

Business Social Media

I use Buffer to send my social media updates. It’s easy to use and for most startups, it has a good set of social media options., that reduce time search for and putting out content.

 

To keep up with my audience, I use Commun.it. It helps me review my engagement, insights, and keep track of opportunities on Twitter.